Many site owners are not aware of the significance of SEO and the techniques used to execute it. In today’s world there is so much online competition. If one wants to conquer online market then SEO is the right platform. SEO or Search Engine Optimization helps you to rank your site high in Google/Bing/Yahoo and other search engines. As your site ranking improves, traffic and sale will increase automatically. Presently, SEO can be part up into two separate classes; On-Page SEO and Off-Page SEO.
On-Page SEO deals with the techniques one can apply ON the website to improve its ranking such as page load time, description and title tag optimization, internal linking etc. while Off-Page SEO deals with the strategies one can implement OFF the website to bring traffic such as social media updates, blog posting, forum and directories submissions etc.
To make things more clear, imagine your site as a library. Your off-page SEO would be proportional to your administration and readers’ feedback, while on-page is more about what your library contains: the racks, the entry register, and so forth. Every component differs in significance, yet all contribute to the library’s triumph.
Many site owners only demand for off-page work. They believe their site structure is perfect and getting some high quality backlinks, will raise their site ranking. But this conviction is totally wrong. The SEO process is now a lot technical and about making a solid on-page effort.
Google considers not just the back links but a lot of other factors as well to deduce the vitality and authority of that page for the keyword to rank. Proper execution of on-page SEO strategies reinforces the site and can have a speedy, practically quick impact on rankings, as compared to off-page techniques which require more time to improve rankings.
Let’s discuss some basic On-Page SEO techniques that can improve your site ranking.
Content of the page:
Content plays an important role in driving traffic to any site.
- Content should be unique, relevant and engaging.
- Good keyword density needs to be maintained in the content. Try to avoid overuse of your keywords just for the sake of ranking. It can harm your site. It’s better to keep keyword density to 2-5%.
- Add images and videos in your content. You can include relevant keywords, Alt Text and description for your images. It’s better to include small size images as big ones can hamper your site speed.
- Highlight your content heading, subheading and keywords with bold, underline or italics to make it more readable.
Page title and Meta description tag:
Web crawlers look up for page title and description as they want to comprehend what the page is all about before including it in the search result. Page title should be unique and approx. 50-60 characters long. Try to use less competitive keywords in page title. Meta description tag should be approx. 150-160 characters long including spaces. One can use Meta keyword tag also. Keyword tag is not use by Google any more but is still use by many online directories and search engines. Keyword tag needs to be approx. 120 characters long.
While writing content, it’s better to divide it into proper heading and sub headings. It’s become easy for the user to navigate and jump to that section which he wants to read. The ideal per page recommendation is 1 H1 tag, 2-3 H2 tags and the rest H3-H4 tags. Include relevant keywords in your heading tags.
SEO-friendly URL structure plays an important role in bringing traffic to your site. The URL’s, need to be free from ‘?’ ‘#’ ‘@’; these are the symbols which are dynamically generated and search engines bots don’t give the full weight-age for these kind of URL’s. Short URLs containing targeted keywords are preferred. Include hyphens ‘–‘ to separate different strings in your URL structure.
Proper internal linking can boost your page rank. When web crawlers land on your page they search for links and if your page is well linked to other sections of your site then they can easily navigate deeper. Below we have mentioned some guidelines that can improve your site internal linking:
- Try to make your homepage link to important pages of your website as it has highest link authority.
- Breadcrumb navigation can improve your internal linking.
- It’s better to have every page of your site just 3 clicks away from your homepage.